My nephew asked me what I would change if I was put in charge of warhammer products. Fun question huh?
Okay, so here is my main thoughts...
1: remove 20mm bases from fantasy. All troops on 1" bases. All larger bases clean multiples of inches. Launch a new set of low profile, non bevelled bases in clear, brown and black plastic with magnet sockets.
2: refocus kits, designs and rules to focus on more multiple sales of the same kit. For example, a 'dark eldar' troop kit that lets you build six or seven types of units from the one kit- rather than four or five kits that focus on one or two types. Imagine a single space marine squad kit that could make light, heavy weapon, veteran, command, or jet pack squads. Shops would have less redundancy and it would be easier to buy gifts for players, and GW would greatly reduce packaging and tooling costs. Resin bitz would be streamed out to fuel the new release hunger instead of kit after kit.
My 'more sales of same kit' drive would likewise see the crossing of 40k and fantasy kits ala chaos demons. A zoat kit with fantasy parts, future weapons and bloodbowl helm bitz anyone? Whats that? Youll take seven? Thought so!
Slan heads in the Kroot troops boxes anyone? Fantasy weapons for kroot?
3: I would also make the huge change of making 40k a 30mm base standard. Lets face it, the minis are getting too big for 1". Starting with snap on adapter bases and moving to low profile clear and black plastic bases for all new releases. Of course selling cheap packs of bases so you can upgrade is a must. This would also mean wider, more dramatic stances are viable and true scale marines are go. Yes. I would relaunch marines true scale.
4: I would ditch the huge rulebooks for boxed sets of rules (with no minis in it). The box would have a seperate book for rules, armies, fluff and hobby. That makes lugging it around optional. The rulebook itself is free to download. Its the fluffbook/armylist book thats the premium bit. Focus money making on minis not rulebook tomes- this encourages new players.
5: merge chaos back together into one. Add 'evil sorcerer' as a new empire option (and add evil options to empire kits ) and allow crossovers of undead in both. Skaven, beastmen etc can intermix. The goal is to make players buy a mix of kits rather than single army focus.
6: race variant modules. Tau could have been a head/weapon swap for eldar- fimir could fit orc models... slann on kroot... rhinomen on ogres... barbarians on chaos thugs... a few simple modules can enrich the universe and give players more options without more army rules or kits.
7: end wave releases. Each month release a little of something for everyone rather than eldar month, then orc month... new variant modules, new characters... it would make WD much more appealing as a subscription. New unit rules appear in WD and are added to website for download. This does not need to be a whizz bang power thingie... resin head swaps or alternative weapons is enough. Enrichen... enrichen... enrichen...
Well thats my thoughts... care to wade in ? Comments below peeps !