Hey everyone, GW just posted a mini product under twenty bucks australian. Yeah, I know...
Five chaos cultists for fifteen bucks. Thats like... (counts on fingers) ... almost reasonable.
Keep this up and I may start buying new from the stores instead of waiting until kiddies get over zealous, buy too much, get frustrated they cant paint like 'eavy metal and ebay it.
Speaking of which, I have to make a confession... I actually have some of the new Dark Heresy minis on my desk. No, I am not being lured over to the dark side but damn, loving the new feel of the models in the last two white dwarfs. The addition of secondary masses to the chaos armor instead of blocky primary masses and fussy tertiary details add a more swollen mangabot feel that brings a great deal more interest to the designs.
That helldrake and chaos shrine are ridiculous though.
I have me a chosen squad and the painy, melty dreadnought thingie. Really cool.
Flicking through white dwarf highlights great things happening with the models. I just cannot figure GW's maths.
When they sold their figures for under three quid for five metal models I bought hundreds. Not just one army- I had a decent whack of all of them, plus bloodbowl teams. Elves, dwarves, zoats- everything! I disnt even own a copy of warhammer, let alone PLAY it.
Now the economic rule is 'set prices at what the market can bear'. But here is the thing I do not get- GW put out product at such a high mark up it forces most mortals to focus on one or two armies. More still run to ebay or leave the hobby altogether. Sure, for every old player that leaves there are kiddies to replace them... But... Why replace them? Why not take both oldie and kiddies cash?
Lets say GW slash their prices by just fifty percent tomorrow. Something well within their power, considering the mark up and manufacturing costs.
I personally would rush to GW and stagger out laden with boxes.
Over a year, I would not just grab an army, but I could easily see myself gathering up a skaven, Nurgle, Slanesh, Empire and Dark Eldar force. Plus a whole whack of stuff just for bits too to make inquisitor models.
80 dollars for a pack of three bloodcrushers? Piss off! But 40 bucks? Thats do-able. Ten bucks per model, is a reasonable price for a few days modeling entertainment and (lets face it) a diddy plastic toy. Actually, 40 bucks is pretty do-able per month or even fortnight for a large majority of gamers.
So here is a thought.
Setting up an 'common sense intervention' register for GW. You register what products you like, might buy and not only definitely will buy, but would pay right now for IF they gave a fifty percent discount. Then compare this to what you currently buy. Like a sort of reverse kick starter... where they can see the potential money and goodwill they would have if they did the smart thing.
Current GW purchase per month: 0
Fifty percent purchase this month:
Undead throne of wibbly ghost bits...
Skaven pit aberration
1xnurgle champ on horseback
Dark Vengeance boxed set
New Khorne chicky babe with wings
2x Talos Pain engines
Total income difference: $$$...well I could do the maths but yawn.
I am guessing about 400 bucks not including whim purchases such as paint.
GW would improve their image overnight and would find lost customers flooding back. Plus current customers would start collecting additional pieces that would trigger off new army collecting.
If I had any influence over GW it would be this... Go half. Half the design team. Design and Produce half the new products, combine and halve the factions in the rules (marines, inquisition and guard as one- chaos demons, beastmen and warriors as one), make kits wider in scope so multiple purchases of same box product occur (half the packaging, half stock items and tooling costs and reduce risk) and finally half the price at retail.
Why spend soooo much on new art- most of its tail chasing anyway rehashes of the same stuff anyway.
Why make a core rulebook more expensive then three video games? Cut half that crap out!
So whats your thoughts?
Would you join the Happy half club? If so, what difference in spend would you have? What armies would you collect?
Laters... Got to fly..